Students searching for fashion marketing in Georgia will find it taught inside merchandising programs rather than as a separate degree. In practice that combination works well: marketing roles at fashion brands increasingly overlap with e-commerce and product decisions, and Atlanta’s brands, wholesale mart and entertainment industry give marketing students more to work with than most cities in the region. This page lists the Georgia programs where fashion marketing is taught, with costs after grants.
Fashion Marketing programs in Georgia
| School | City | Type | Tuition (in-state) | Average net price | Program focus |
|---|---|---|---|---|---|
| University of Georgia | Athens | Public | $11,450 | $13,936 | Design and merchandising |
| Georgia State University | Atlanta | Public | $8,664 | $15,931 | Merchandising |
| Brenau University | Gainesville | Private | $34,027 | $18,924 | Merchandising |
| Savannah College of Art and Design | Savannah | Private | $41,630 | $49,430 | Design and merchandising |
What it costs
4 colleges in Georgia report a program covering fashion marketing. Net price, what students actually pay after grants, ranges from $13,936 at University of Georgia to $49,430 at Savannah College of Art and Design, with a median of $17,427 a year. Net price includes living costs, so students who live at home usually pay less. Published tuition and the full list of Georgia schools are on the Georgia fashion schools guide, and the national fashion marketing directory lets you compare these programs with options in neighbouring states, which can be cheaper even at out-of-state rates.
Where to study fashion marketing in Georgia
At Georgia State University, students are downtown, next to the agencies, brands and event venues where marketing internships happen. The University of Georgia pairs a strong merchandising curriculum with the resources of a flagship university, including its business and journalism schools. Savannah College of Art and Design suits students who want a design-school environment for brand and creative work, at a much higher price, and Brenau University is a smaller private option.
Public, private or community college?
The 2 public colleges on this list average $14,933 a year in net price, against $34,177 for the 2 private ones. The lowest-priced private option, Brenau University, still averages $18,924, so private study in fashion marketing usually costs more even after aid. None of these programs is at a two-year college, so students who want to save money can take general education courses at a local community college first and transfer into one of the universities above.
Fashion marketing work in Georgia
Atlanta’s fashion marketing jobs are spread across brand teams at companies such as Spanx and Carter’s, event and trade-show work around AmericasMart’s apparel markets, and the city’s music, film and celebrity culture, which drives demand for brand partnerships, styling and social media content. Agencies and in-house teams in the city also handle marketing for retail and consumer brands across the Southeast. For students, the best preparation is a portfolio of real campaign and social content alongside the degree, built through internships and student organisations.
Studying fashion marketing online
Fashion marketing coursework is taught almost entirely through projects, cases and digital work, so it is well suited to online study. Online merchandising and marketing degrees from accredited public universities are compared in the online fashion degrees guide.
Frequently asked questions
What is the cheapest fashion marketing program in Georgia?
University of Georgia in Athens has the lowest net price on this list, $13,936 a year.
How many Georgia colleges offer fashion marketing?
4 colleges on our list offer a program covering fashion marketing, 2 of them public.
Can I major in fashion marketing?
Few colleges offer fashion marketing as a separate major; it is usually a concentration or a set of courses within a merchandising degree. The fashion marketing programs page explains the difference.