Also in Texas: All fashion schools in Texas · Fashion design schools in Texas · Fashion merchandising schools in Texas
Fashion marketing in Texas is taught inside merchandising and retail programs rather than as a standalone degree: students take brand strategy, promotion, consumer behavior and digital marketing alongside buying and product courses. That is good news for the job market, because Texas has one of the largest retail and consumer-brand economies in the country, and its marketing teams hire from these programs. This page lists every Texas college whose merchandising program covers fashion marketing, with what each costs after grants.
Fashion Marketing programs in Texas
| School | City | Type | Tuition (in-state) | Average net price | Program focus |
|---|---|---|---|---|---|
| Houston City Collegefederal data | Houston | Public | $2,040 | $4,575 | Design and merchandising |
| El Paso Community Collegefederal data | El Paso | Public | $3,274 | $6,869 | Design and merchandising |
| Texas Woman’s Universityfederal data | Denton | Public | $9,000 | $11,060 | Design and merchandising |
| Sam Houston State Universityfederal data | Huntsville | Public | $9,228 | $14,788 | Merchandising |
| University of North Texasfederal data | Denton | Public | $11,309 | $15,358 | Design and merchandising |
| Dallas Collegefederal data | Dallas | Public | $2,970 | $16,414 | Design and merchandising |
| Texas State Universityfederal data | San Marcos | Public | $11,481 | $16,660 | Merchandising |
| University of the Incarnate Wordfederal data | San Antonio | Private | $38,650 | $17,483 | Design and merchandising |
| Texas Christian Universityfederal data | Fort Worth | Private | $63,590 | $35,045 | Merchandising |
| Baylor Universityfederal data | Waco | Private | $63,620 | $44,441 | Design and merchandising |
Source: tuition and average net price (yearly cost after grants, for students receiving federal aid) from College Scorecard, U.S. Department of Education, retrieved October 31, 2026. Program lists: IPEDS completions, 2022-23 and 2023-24. Each “federal data” link opens that school’s record.
What it costs
10 colleges in Texas report a program covering fashion marketing. Net price, what students actually pay after grants, ranges from $4,575 at Houston City College to $44,441 at Baylor University, with a median of $15,886 a year. Net price includes living costs, so students who live at home usually pay less. Published tuition and the full list of Texas schools are on the Texas fashion schools guide, and the national fashion marketing directory lets you compare these programs with options in neighbouring states, which can be cheaper even at out-of-state rates.
Programs to look at first
University of North Texas in Denton describes its merchandising program as the largest in the country, and it sits within easy reach of Dallas employers. Texas Woman’s University, in the same city, has a lower average net price. Texas Christian University in Fort Worth is the private option in the same metro, at a $35,045 average net price. For the lowest cost, Houston City College ($4,575) and El Paso Community College ($6,869) report the lowest average net prices on this list.
Public, private or community college?
The 7 public colleges on this list average $12,246 a year in net price, against $32,323 for the 3 private ones. The lowest-priced private option, University of the Incarnate Word, still averages $17,483, so private study in fashion marketing usually costs more even after aid. The cheapest route to a bachelor’s is usually to start at a two-year college such as Houston City College ($4,575 average net) and transfer to a public university such as Texas Woman’s University ($11,060). Ask both schools in advance which fashion courses transfer.
Where fashion marketers work in Texas
The Dallas-Fort Worth area is the center of gravity. JCPenney is headquartered in Plano, where it runs large marketing, e-commerce and creative teams; Neiman Marcus, long a Dallas company, moved its corporate functions to its parent Saks Global in New York in 2025. The Dallas Market Center, one of the country’s biggest wholesale marts, brings brands and boutique buyers to the city for apparel markets, which creates event, showroom and brand-promotion work. Austin has become a base for direct-to-consumer brands, including jewelry company Kendra Scott and boot maker Tecovas, whose marketing is largely digital and social. Houston has large retail and sporting goods employers, and Academy Sports + Outdoors is headquartered in nearby Katy. For students, the most useful internships are in brand marketing, social media, e-commerce merchandising and fashion public relations.
Studying fashion marketing online
Fashion marketing coursework is taught almost entirely through projects, cases and digital work, so it is well suited to online study. Online merchandising and marketing degrees from accredited public universities are compared in the online fashion degrees guide.
Frequently asked questions
What is the cheapest fashion marketing program in Texas?
Houston City College in Houston has the lowest net price on this list, $4,575 a year.
How many Texas colleges offer fashion marketing?
10 colleges on our list offer a program covering fashion marketing, 7 of them public.
Can I major in fashion marketing?
Few colleges offer fashion marketing as a separate major; it is usually a concentration or a set of courses within a merchandising degree. The fashion marketing programs page explains the difference.