Entering the fashion marketing field is a great way to get involved in the fashion industry. Fashion marketers represent different fashion designers and help them develop brand strategies, reach their target market, and develop loyal buyers.
There is one school in Tennessee with a fashion marketing program: the Art Institute of Tennessee-Nashville. The average cost of tuition here is $17,796. However, you might qualify for school or federal financial aid. In Tennessee, the average scholarship award is $2090.
A fashion marketing curriculum is designed to give you a thorough education both in the fashion industry and in marketing. Some of the courses you can expect to take include Fashion Promotion, Aesthetics and Style, Visual Merchandising, and Apparel Selection. You may also interact with local fashion marketers, which can show you what it is like to work in fashion marketing.
In addition to your coursework, you may find that attending local fashion events can help you build a network of fashion contacts. In Tennessee, there are many different fashion weeks. Depending on where you live, you can attend Knoxville Fashion Week, Nashville Fashion Week, or Middle Tennessee Fashion Week. At these events, you may meet your future clients, coworkers, or boss.