Fashion marketing is an exciting field in the fashion industry that allows you to work closely with teams of fashion designers. Fashion marketers are expected to create marketing plans, figure out a designer’s target group, and help designers present the right image to the public.
If you want to become a fashion marketer, the first step is completing a fashion marketing program in Virginia. There are three schools you can choose from, located throughout the state. The average cost of tuition here is $17,751. There are scholarships and grants that you may qualify for. The average scholarship award in Virginia is $1442.
All three schools in Virginia offer Bachelor’s degrees in fashion marketing. This degree is designed to give you a thorough education in marketing and in the unique needs of the fashion industry. Some of the courses you may have to take include Fashion Buying and Analysis, Visual Merchandising, Buying for Fashion, and Fashion Aesthetics.
On top of your classroom work, you may want to complete an internship or study tour. Both of these experiences can help you gain practical experience in the field. Virginia Fashion Week is another valuable experience for fashion marketing students. You can network with other fashion professionals and learn more about the local fashion community.